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Listing Strategy

1253 Rabon Pond Drive, Columbia, SC
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Our Track Record

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Sales Performance
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★Your
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Awards
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Community Involvement
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Notable Achievements
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Absolutely the BEST real estate team out there! I can’t say enough good things about this amazing team. They helped me sell two houses, and both had offers in less than 30 days! From start to finish, they handled everything with professionalism, great communication, and genuine care. Their staging and consultation services made a huge difference — they know exactly how to make a home shine and attract the right buyers. Every detail was handled perfectly, and they made what can often be a stressful process feel effortless. They treat their clients like family — always patient, responsive, and focused on getting the best possible outcome. If you want a team that’s knowledgeable, trustworthy, and will go above and beyond to make sure your home sells fast and for top dollar, these are the people to call! Highly, highly recommend — they’re simply awesome!
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So much going on in the world right now, God gives people the instruments to make bad music sound fantastic. Amongst the Government shut down on all the chaos going on in the world, The Lattamore Team stuck with me. I told them what me and my Family needed, and it happened. 30 days ago I was living in a terrible apartment complex, I closed on my house On Halloween 31st. 2025 what are the odds? Trust is hard to come by these days. If you keep your focus straight and stay on the path you will me this team. We are so grateful, Thanks a million,. P.S. Pick out house, and bounce! Like I did! Be well, love yaw we like Family now!!!
[Read More]
Highly recommend using The Latimore Group!! This was our 4th home purchase and I wish we could have used Latoya & Donald with every purchase. They are absolutely amazing, professional, knowledgeable and great people all around. We’re truly grateful for their kindness and expertise!
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I recently had the pleasure of working with Latoya and the entire team at Latimore Group to sell my home, and I cannot express how grateful I am for their outstanding service. From the moment I met Latoya, it was clear that I was in good hands. Throughout the entire home selling process, her and her husband went above and beyond my expectations. They were not just a realtor to me; they felt like family. The Latimore Group possess an incredible depth of knowledge about the local real estate market. They were always available to answer my questions, address my concerns, and provide updates throughout the selling process. I felt informed and supported at every step. They didn't just do the bare minimum; they consistently went above and beyond. Thanks to the entire team at Latimore Group, my home sale was a smooth and successful process. I wholeheartedly recommend them to anyone looking to buy or sell a home. Their dedication, expertise, and personal touch make all the difference. If you want a realtor who treats you like family and delivers exceptional results, look no further.
[Read More]
We have had the amazing experience to work with Disha Williams of The Latimore Group. She actually exceeded our expectations in the service she provided;As well, she prioritized working with in the requested time frame. I am more than pleased and willing to recommend and encourage others who have Real estate needs to consider The Latimore Group. .
[Read More]

Review has been shortened using AI, click the review to read the full review.

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Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Blogs

Marketing Plan

01

Events & Open Houses

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Digital / Online Campaigns

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Door Knocking, Flyers and Brochures

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Partnership and Network

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Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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1253 Rabon Pond Dr

Columbia, SC 29223

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LaToya Latimore

latoyalatimore@latimoregroup.com
(803) 843-0445
www.latimoregroup.com/team/latoya-latimore
4 bed
2 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

Out of the people reached through my Facebook advertising campaign in this area, potential homebuyers in your area have shown interest in a 4-bed, 2-bath home like yours.

I've surfaced people in my database looking for a home like yours in Columbia!

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

Views on my personal ads on social media
2% increased

Active home buyers searching on my website
2% increased

Active buyers I'm targeting with Facebook ads everyday
2% increased

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 1253 Rabon Pond Drive, Columbia, SC there are people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Columbia, SC 29223

My Recent Sales in the Columbia, SC 29223 area!

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My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!

Seller Alert

Your Estimated Home Values

1253 Rabon Pond Drive, Columbia, SC
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No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with The Latimore Group. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
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Market Trends in Columbia, SC 29223

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

LaToya Latimore

Associate Broker, REALTOR® MBA, MSA | 97045

latoyalatimore@latimoregroup.com | (803) 843-0445

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.latimoregroup.com/team/latoya-latimore
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.